Gucci Premiere Perfume - Inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment.
“For such a successful woman, something equally remarkable was required. Gucci Premiere is womanly, intriguing and as seductive as the perfect couture gown,” Gucci CEO Frida Giannini said.
Inspired by Premiere Collection line of couture gowns created for the world’s most captivating Hollywood stars, that debuted a the 2010 Cannes Film Festival, Gucci celebrate its iconic status with their newest scent: Gucci Premiere.
“This is all about Hollywood glamour, the red carpet, making heads turn, flashes going off, paparazi”, P&G Prestige VP Alan Ginsberg stated.